Cause that's quite a rock! It's the 59.6 carat "Pink Star" diamond, and it just sold at auction for a record breaking almost $74 million. To put that in perspective, most women's engagement rings are 1 carat or below and even with all the buzz about it, Kim Kardashian's latest big ol' hunk of rock is only 15 carats.
But as the saying goes, it's not just size that matters with diamonds. Pink is a rare color for diamonds and this diamond has an exceptionally intense color.
In any case, if you would like to see other pretty giant sparkly gems, take a look at this slideshow from MSNBC.